Marshall x Hendrix Endorser Film w/ Ally Venable

The story

Marshall's '60 years of Marshall and Hendrix' campaign celebrated the anniversary of a meeting that changed rock 'n' roll history. Marshall became Hendrix's go-to tool for iconic performances and experimental studio sessions. The endorser video supported product releases that were coated in a Hendrix-inspired design. 

This film's purpose was to serve as a promotion for the launch of the Studio JMH Half Stack Hendrix Edition. But the story behind its unique design ran deeper. And I wanted to dig into the legacy a bit more. This was a legacy that went beyond music. It also bled into culture, fashion, art, and attitude. Using this and the campaign messaging as a foundation, I focused on the "forward look and call to inspire the future generation of guitar players."

That's where Texas native singer-songwriter Ally Venable came into the fold. A fierce shredder and a force to be reckoned with on stage. I stepped once again into the role of Story Producer where I set the narrative, conducted the interview, and pieced the story together using the rushes.

I had to give Ally the platform to become the storyteller. But it's more than just answering questions. It's about building that rapport beforehand, making the artist feel comfortable enough to tell their story with authenticity. 

This is not only a celebration of the lasting impact of Marshall and Hendrix, but of the inspired artists who are inspirational in their own right.

Check out the film above.