Digitalisation means the rail industry is anything but old-fashioned

The story

Alstom wanted to create more than just a job ad to promote their Graduate Program and Career opportunities. So we decided to shine the spotlight on the most authentic person in the room.

By telling Bid Technical Manager, Johan Algren's story - a journey from Graduate Program to full-time employee - we could hit the intended touch points that showcased an exciting and purposeful opportunity. 

From digitalisation to travel to teamwork, Johan's experience helped build excitement and paint a picture of what life with Alstom could look like for a prospective candidate. But that wasn't all, the article also challenged the perception of the rail industry as old-fashioned and showed the human side of Alstom's innovation.

Ultimately, this story translated a technical specialism into an accessible narrative about digitalisation, sustainable mobility, and international opportunity.