Copywriting Case Study
Digitalisation means the rail industry is anything but old-fashioned
Alstom
The story
Alstom wanted to create more than just content for a career's page. That's why we decided to spotlight their Bid Technical Manager Johan Almgren.
By anchoring the piece in Johan's experience, the article challenges the perception of the rail industry as old-fashioned and shows the human side of Alstom's innovation.
But it also allowed us to promote career opportunities such as Alstom's Apprenticeship and Graduate Program and available Project Management roles.
The copy translates a technical specialism into an accessible narrative about digitalisation, sustainable mobility, and international opportunity.
