Copywriting Case Study
Thought leadership blogging
The story
Repositioned Hyper Island's blog content strategy for both B2B and B2C targeting.
The work
Use Case 1: Fun At Work Blog Series
A three-part thought leadership series exploring how play, engagement, and conversation shape the modern workplace.
Use Case 2: Paving the way for female tech leaders
Spotlighting the journey of Hyper Island alumnus, Julia and how she's mentoring future female tech leaders, and advocating for more inclusive workplaces.
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Use Case 3: How brand and design agency Several is staying ahead of the trend
A profile piece on how an agency, started by students whilst still studying, keeps its creative edge sharp in a fast-moving industry.
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