Turning Tech Experts Into Storytellers

The story

The Ericsson blog is a place where insights, news, and opinions are explored. It's where complex ideas on technology, business, and innovation are explained to a broad audience.

In my role as a ghostwriter, I had to step into the shoes of the brains behind the products or initiatives. This involved research and interviews to ensure I had full clarity of the why, what, where, why and when. 

The subjects were diverse and the personalities were varied. I always aimed to capture the essence of both the purpose of the project and the personality that drove it.