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Marshall

Cases
Copywriting Case Study

60 Years of Marshall and Hendrix

60 Years of Marshall and Hendrix — Legacy Forever psychedelic artwork

The Story

"Marshall built the amps. Hendrix made them scream." Messaging for Marshall's campaign celebrating the 60th anniversary of their founder, Jim Marshall meeting Jimi Hendrix and the sonic revolution that followed. 

The work

Campaign page

Product page

Homepage tiles

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Social media posts

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Email

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Narrative Case Study

Marshall x Billie Joe Armstrong

The Story

A real holy sh*t moment for the punk rock kid inside of me. This is the endorser film for the release of the Green Day frontman's first Artist Signature amp, the 1959BJA. I got to deep dive research, set the narrative, create the line of questioning, conduct the damn interview (LIFE MOMENT ALERT), and piece together the story with the rushes. 

The work

Narrative Case Study

Behind The Stack

Marshall

The story

'Behind the Stack' is part of Marshall's YouTube series. Here, artists give a break down of their live setup. I set the narrative, interviewed Mr Van De Poel, and subsequently became best friends. I like to think I brought out his best energy.

The work

Narrative Case Study

Marshall x Ally Venable

Marshall

The story

Endorser film for Studio JMH Half Stack Hendrix Edition. I researched, set the narrative, created the line of questioning, conducted the interview, and used the raw footage to piece the story together.

The work

Narrative Case Study

Marshall x Zach Person

Marshall

The story

Research and narrative strategy for Marshall's endorser film. Promoting the '60 Years of Marshall and Hendrix' campaign and showcasing the 1959 Half Stack Hendrix Edition. 

Narrative Case Study

Marshall x James Dean Bradfield

Marshall

The story

Artist Spotlight is YouTube film series where artists' stories are driven by a new Marshall product release. For this episode, I got to set the narrative and create the soundtrack list that drove the story of the interview.

The work

Copywriting Case Study

Organic Instagram Posts

Marshall

The story

After working with Marshall for over three years, I wrote a fair few organic social media posts. Here's a selection of the loudest ones.