Wherever Hendrix went, the Marshall stack followed. To mark six decades of one of rock 'n' roll's most legendary partnerships, Marshall coated selected products in a unique, Hendrix-inspired design. I helped create the campaign narrative and the asset messaging that followed.
We made sure that this was more than just about a new design. This is a partnership that’s not just about looking back; it’s a forward look and a call to inspire the next creative generation.
The result was a cohesive campaign experience. Story and product sat side by side with tone of voice intact. The narrative journey flowed consistently through various assets, giving fans a reason to explore and a reason to listen.
