60 Years of Marshall and Hendrix
The Story
60 years ago, Marshall and Hendrix sparked a sonic revolution. Marshall built the amps, Hendrix made them scream. Powered by the energy of combined brilliance, the rewired rock 'n' roll. The shockwave still echo today, louder than ever.
This campaign marked the anniversary of Jim Marshall meeting Jimi Hendrix and everything that came after. New Hendrix-inspired designs were applied to selected Marshall products. But the messaging had to go way beyond that. The story needed to be told. This was a partnership was never just about music. It went far beyond that. It was culture, art, fashion, and attitude.
The result was a cohesive campaign experience. The story fuelled the energy of the products and the narrative journey flowed consistently through various assets. Readers were given the inspiration to discover more and be a part of the legacy. Forever.
The work
Campaign page
Product page
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