Selected work
Visit Sweden
Cases
Copywriting Case Study
The Edible Country
Visit Sweden
The story
Campaign messaging for Visit Sweden's concept-led tourism story where nature is the venue, the ingredients are foraged, and the experience belongs to the visitor.
The work
Click below to read the campaign page that guided visitors from idea to booking through clear, sensory copy.
Copywriting Case Study
Spellbound by Sweden
Visit Sweden
The story
Campaign messaging for the chilling nature experience for all the senses.
The work
By breaking the rules of destination marketing, we generated 924 articles across 34 countries and reached an audience of 1.3 billion - along with a 98% audio completion rate. Heyyooo!