Elegant Simplicity
Volvo Cars
The story
Volvo wanted to prepare their content well in advance for the release of their first-ever fully electric SUV as well as their winter accessories. Working together with product owners and designers, I created the story that would drive the narrative of expectations.
Storytelling can be so effective in combatting the time consuming and tedious nature of purchasing a car and/or its accessories. But equipped with the right customer feedback and research, user experience needs can be met with images and words that hit the sweet spot. This was a moment to dig deep into the learnings of previous launches and develop a better user experience using these insights.
Why should drivers choose Volvo and particularly put their trust in this vehicle and these accessories? Volvo has built their brand around a particular value: safety. The storytelling needed to meet and maintain the high standards set by the products themselves.
I did the research and locked into Volvo's brand voice, creating a story of the experience the car would offer you, but also staying true to the reality of the vehicle's dimensions and innovative features.
To hit the emotional sweet spot here, I used the value of safety, but also give the comfort factor just as much attention whilst incorporating the Scandinavian design backstory. The tonality became one of reassurance.
Stats are always a good support and appreciated by Volvo users, but it's also helpful to paint realistic pictures of family life and the car-based scenarios people find themselves in when packing for day- or weeks-long trips.
The work
