Tell your story in a way that makes those your brand cares about most feel something.
I'll help determine your storytelling direction. Then, I'll craft your narrative and establish a differentiation, connection, and trust with your brand messaging – guarding its consistency to within an inch of its life.
Say what you want to say in the exact way you want to say it.
My professional, adaptable, and diverse vocal cords will command attention.
As the kids of today would put it, this experienced voice slays with main character energy.
When two icons of the music world come together to celebrate a first-ever release, it's a biggy.
The soundbar category is already pretty crowded. This meant we needed a thoughtful and focused tease strategy to drive consumer excitement for this new release within the field ofTV sound, while continuing to raise hyper for the brand.
Luckily,MTV were along for the ride. Through idents and a personalisedMTV Cribs special, we injected some serious energy and excitement for what was to come. But we had to be careful to avoid making people thing this was a product collab in the campaign communications.
Playing on the television language, with a particular focus on the 90s era considering that's what inspired the design and artwork, we ramped up the legendary, making everything as loud as possible on earned media and social impressions in popular and aspirational channels. This helped showcase Marshall's clear point of difference in the marketplace.
Post-launch, it was all about the campaign and product pages. We had to prove Marshall knows it's stuff when it comes to putting 60+ years of main-stage knowhow into their first-ever TV soundbar. We educated the consumers using by highlighting the product's features and emotional value points – using Marshall's tonality – to build credibility.
The goals:
- Positioning Marshall where we could showcase a clear point of difference in the marketplace.
- Drive earned media and social impressions in popular and aspirational channels.
Teasing, launching and sustaining Marshall's first-ever TV soundbar.
Storytelling can be so effective in combatting the time consuming and tedious nature of purchasing a car and/or its accessories. But equipped with the right customer feedback and research, user experience needs can be met with images and words that hit the sweet spot.
Piecing all this together and working in close collaboration with the product and design experts was how I created the copy for the product description page (PDP) for Volvo's first-ever fully electric SUV. Volvo has already set high standards with both product and storytelling, therefore the messaging for this automotive product's journey had to maintain these standards.
The uniqueness of this product had to be captured, but still stay consistent with other PDP structures. Together, we identified the must-have features and weaved in the right balance of storytelling to achieve a narrative journey that continued to drive Volvo's high standards.
Navigating the story for the Volvo EX90's narrative journey.
Being giving the responsibility of voicing a documentary that tackles such a monumental period of history is not something to take lightly. Finding the right tone and pace for the vocal delivery for 4 hour-long episodes took a hefty amount of patience, planning and vocal training.
This BBC Select educational and informative piece features on Amazon Prime.
Click below to hear the result by watching the series.
Narrating the documentary "Winston Churchill's War", exploring the British PM's relationships during WWII.
Getting into the minds of the experts is no easy feat.
Conducting thorough interviews and detailed research of the topic and brand voice is essential to getting it right, while meeting the needs of one of the biggest, global telecommunications companies around.
And that's exactly what was done to get these thought-provoking, informative, and downright educational articles approved and published.
Telling stories about the latest, greatest innovations on behalf of tech experts.
