When your product or service makes people think less about what they're buying and more about how they'll feel doing it, you know you've unlocked something special.
Talk Write's purpose is to match your messaging to your brand’s personality to help you craft the story that achieves this emotional sweet spot.
Benefit your storytelling with Talk Write's offering:
Everyone has a story to tell. Talk Write exists to make sure yours is the one they actually remember.
USPs (unique selling points) are quite possible a thing of the past. EVPs (emotional value proposition) are where it's at right now.
Uncover ideas from the mad to the basic, but that of course adhere to your campaign, product, or retail needs.
Once we've evaluated what's actually possible and most relevant, we'll tap into the emotional touch points of your narrative journey to really separate your audience's experience from the rest.
There's more to Marshall than just being a world-renowned amplification manufacturer. Whether it's a campaign or a collaboration, they have plenty of diverse stories to tell.
From community projects to national celebrations, I've helped to deliver the messaging that ensures the brand's purpose and intentions are as loud and clear as the brand's products.
Telling these kinds of stories helps keep the brand relevant, but can also make a huge impact of broadening their audience. Sure, the narratives are effective, but the storytelling needs to be as meaningful as it is concise. Research is key when it comes to delivering the right message.
See how I put my research and storytelling skills to use in the examples below.
Social channels are shop windows for brands like Marshall.
Creative flexibility was a tad limited, nevertheless, in close collaboration with the in-house copywriter, we doubled down on the legendary and iconic nature of the brand to create tailored messaging that relates to their iconic heritage and unmatched product line-ups.
Below, you can see how I've owned their brand voice while capturing the right tone for the product or campaign that's being showcased.
Fun fact: this guy was centre stage at the first-ever gig I attended. So you can imagine my excitement when I got to dive into the research for this snapshot of Manic Street Preachers' James Dean Bradfield strumming his stuff for the legendary amp makers.
From the best Manic's songs that would showcase the Studio 900 amp's iconic clean and crunch settings to the questions to help get the artist comfortable and chatting all things Marshall, my conceptual thinking and research skills were put to the best test.
Check out the result below.
Developing the legacy of this iconic brand with words that truly resonate.
Storytelling can be so effective in combatting the time consuming and tedious nature of purchasing a car and/or its accessories. But equipped with the right customer feedback and research, user experience needs can be met with images and words that hit the sweet spot.
Piecing all this together and working in close collaboration with the product and design experts was how I created the copy for the product description page (PDP) for Volvo's first-ever fully electric SUV. Volvo has already set high standards with both product and storytelling, therefore the messaging for this automotive product's journey had to maintain these standards.
The uniqueness of this product had to be captured, but still stay consistent with other PDP structures. Together, we identified the must-have features and weaved in the right balance of storytelling to achieve a narrative journey that continued to drive Volvo's high standards.
Describing the latest and greatest releases from one of the automotive leaders.
The world of gaming is insanely competitive. Just like any product or service looking to hold its hand up the highest, Avalanche Studios wanted to put their faith in the magical combination of words and images to make their games stand out as the go-to choice.
The games' shop windows are huge in achieving this goal, especially on websites like Steam, the ultimate store font for playing, discussing, and creating games.
Through descriptive and SEO-friendly storytelling, I created narrative and character descriptions for Call of the Wild. The words strike a fine balance between gameplay expectations a for the players and the beauty and uniqueness of the environment they'll be immersed in.
Get immersed in the storytelling below.
Creating narrative descriptions for a variety of downloadable gaming content.
Getting into the minds of the experts is no easy feat.
Conducting thorough interviews and detailed research of the topic and brand voice is essential to getting it right, while meeting the needs of one of the biggest, global telecommunications companies around.
And that's exactly what was done to get these thought-provoking, informative, and downright educational articles approved and published.
Telling stories about the latest, greatest innovations on behalf of tech experts.
Auctionet's need was to create a new website with a heavy B2B focus. It had one goal in particular: to peak B2B audiences' interest in becoming a growth partner.
For me, this goal required using a customer-benefit first approach in tonality and strong support from SEO analysis. I decided to interview the experts and capture the essence of why Auctionet was the partner to smash all other partners out of the water.
Between the SEO data and the interview content, I was confident of ensuring each page told the story it needed to tell – from explaining the auction system to the benefits of the 900,000+ strong online auction marketplace – in a straightforward and inviting manner.
Check out the evidence below.
Creating web content that persuades B2B audiences to jump onboard as a growth partner.
"Use the conceptual theme of 'making waves'" they said. And of course, I was happy to oblige.
Being a voice over artist myself, I was well aware of how to create the right flow while telling the product's story, but also keeping in mind that this had to resonate with a B2B audience. I weaved a story that not only educates and inspires, but also uses a structure that helps each sentence land in a standalone manner.
Hear the words brought to life through soothing dulcet tones in the video below.
Writing a voice over script for an innovation that's changing the paper market from within.
Instead of pointing potential employees directly to the careers page, why not peak their interest with some storytelling Instead?
Using an interview transcription, we created an article that tells the purposeful and passionate story of a current employee looking to make a real, green difference in the world of sustainable travel. Using a digitalisation focus, Alstom's aim was to attract more people to apply for jobs in the rail industry.
Transforming the traditional job ad to boost interest in a career with Alstom.
When the client, Node Pole, sent through the brief "We need a catchy ad to send exhibition visitors to our stand", we knew time was of the essence – in every aspect.
Together with a designer, I created a catchy and memorable billboard that would send the masses to go and find out more.
Green data is intriguing on its own, but add it into a well-known nostalgic poem and blow it up to 20 times the size of a human being, and there's no way people aren't turning their heads and keen to find out more!
Crafting a short, simple, and memorable message to drive audiences to find out more.
Telling the adidas Headphone story wasn't as easy as you may think. Sure, they're a gigantic sportswear brand, but entering into the headphone market was never going to be a guaranteed success story.
Enter storytelling.
With loose-ish handcuffs around my wrist from the mother brand, kindly demanding the adherence to the mother brand's tonality guidelines, I went about my business researching and creating some carefully worded questions for their carefully selected talent collabs.
We got the green light by capturing inspirational content that matched the brand's intention of fusing functional and cutting-edge tech with style and performance. We then spread this storytelling across web and socials, drawing the audience into the narrative journey
Get a feel for the content and how I brought the audience along for the ride.
I see social media channels as a huge opportunity to bring storytelling to life.
Think of it as step 2, with step 1 being drawn in by the shop window that is the web page or blog post.
You'll notice that the majority of handpicked talent are pretty low-key in the fame game or your everyday hero trying to make an impact with exercise.
Inspired by the interview footage and transcripts from the shoots, we extended the narrative on Instagram, giving a snapshot into how you can also become an everyday superstar in headphones made to make you move.
Conceptualising and capturing the voice of the mother brand juggernaut and applying it to the headphone world via Social Media, landing pages and blogs.
With the Swedish copy already intact, a more creative interpretation was needed rather than a direct translation.
After capturing the feeling of the moving images and the meaning behind the film, I provided a list of ideas for creative translations to deliver an effective, resonant substitution.
Click below to see the result.
Transforming a boring Swedish text using creative translation.
This creative business school needed to boost brand awareness and drive potential students to program and course pages. They also wanted unique ideas for new content that would continue to position them as a thought leader.
However, the existing content was very inverted. Much of it talked solely about the school, with questions asking former graduates what they learned from their time there and their learning takeaways.
So what if we flipped that?
Steering away from a "me-first" approach and instead putting the subjects on the pedestal – front and centre in the narrative's spotlight. That way, Hyper Island showcases the inspirational stories behind their former students' or industry leaders' initiatives, peaking potential students' interest, and showing them that they could also achieve this – with Hyper Island's help.
By making the subject the hero, the company can position itself comfortably in the mentor role. It's something that I find so effective in the storytelling approach.
See what I mean in the examples below.
Spotlighting alumni initiatives and telling creative B2B stories.
I was tasked with crafting new website copy that promotes Swecon's empowering culture, expertise and professional development to attract potential candidates.
Firstly, breaking the sections down into what mattered the most to both the company and its workforce was enormously helpful. It helped determine the shift in brand voice tonality to emphasise Swecon's heritage and the passion for what it does.
Combined with highlighting the innovation behind this construction machinery innovator, it created messaging that's inviting, passionate, and filled with pride.
Shifting the brand voice tonality promoting an empowering culture.
Digital parking app providers EasyPark were looking to attract a broader B2B audience through organic LinkedIn posts.
After a collaborative workshop with the client, we discovered their pain points and identified their desires for a storytelling direction and tonality.
Returning with topic clusters and a yearly planning schedule, I got the green light to start drafting the messaging. Together we decided to create a melting pot of posts that explored a more business-minded approach blended with some humorous takes on the customers's challenges and offerings.
For me, the biggest success here was getting the client to buy into a persona by using an attitude in their storytelling that deviated from the conventional corporate language and tonality. They ran with it, and they returned for more. That's worth more than most in my book.
See the results of some of these posts below.
Parking ain't easy. But this digital app ensures it is. And I've been shouting about it.
Editing ain't easy at the best of times. But when Save the Children come calling, you know you need to be on your A-game. Sensitive content and resonance were top of the focus tree here as I came face to face with content tackling the online bullying realm.
My role here was to suggest any editorial changes that made sense to the original need of the client, as well as to ensure that the language and tonality was aligned across all activities. The age-appropriate nature of the content was a big factor to take into consideration, seeing as we had specific age groups to resonate with.
Working in close collaboration with my newfound friends at Peppy Agency, I helped edit all content to ultimately create an effective, appealing, and thought-provoking read that targeted readers would take seriously.
Check out the Peer-to-Peer guide below, which was one part of the wider resource material.
Editing supportive material about online bullying and being a good friend online.
The payment company Payer's Payer Labs workshop is focused on identifying growth opportunities and improvements within B2B sales and payments. That's a lot of "payer" to wrap your head around.
My role here was to take existing content and structure it into a product description that flowed and informed. This was a classic case of making the complex simple and identifying the right details to properly inform (and not overwhelm) the reader.
You'll notice how the tonality is very much focused on what's in it for the reader. Using a storytelling approach, I structured this PDF using very clear and concise messaging and a clear narrative journey, backed up by proof points.
View the flow by clicking below.
Consulting on how to promote on a revolutionary digital B2B payment workshop.
