The task
To create a storytelling description for Call of the Wild's brand new reserve for the DLC (downloadable content) store page.
Value added
A descriptive and SEO-friendly narrative that meets the players' needs based on user research. The text strikes a fine balance between gameplay expectations and the beauty and uniqueness of the environment they'll be immersed in.
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The task
Attract B2B audiences to the benefits of EasyPark Business.
Value added
Identifying and applying a new direction in brand personality, and aligning the concept and tonality to put the digital parking app in a league of its own.
The task
Apply the Marshall tonality to social media posts for a variety of product launches and initiatives.
Value added
In close collaboration with the in-house copywriter, double down on the legendary and iconic nature of the brand and create tailored messaging that relates to their standout and uniquely named products.
The task
For every new car release, Volvo points there customers to a PDP page, where they can find out all the top-level features of the vehicle. This one was for the first-ever fully electric SUV.
Added value
Weaving storytelling through the key product information and balancing customer-first benefits with interesting information such as, for example, the inspiration behind the interior designs.
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The task
As part of a rebrand, Auctionet wanted to appeal specifically to B2B audiences, namely the auction houses, to offer their services as a growth partner.
Value added
A customer-benefit first approach in tonality and utilisation of SEO helped cut straight to the point for readers, while also informing them of Auctionet's intentions to bring local auction houses to the global market.
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Find and interview Hyper Island alumni and industry leaders to boost brand awareness and drive potential students to program and course pages.
Added value
Switching the focus to spotlighting the subjects and making them and their initiatives the protagonist rather than the international creative business school. It re-positioned the school as a thought leader and attracted more interest to their methodologies and education services.
The task
Create a script using the premis of "making waves" that highlights all the sustainable benefits of switching to Holmen INNR (a fresh-fibre fluting and interliner containerboard) - where nothing goes to waste.
Value added
An inspiring voice-over script led by a customer- and environment-benefit first approach uncovering the key to climate-smart packaging.
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The task: Create content with a digitalisation focus to attract more people to apply for jobs in the rail industry.
Value added: Instead of a traditional job ad, use the interview transcription to create a blog that tells the purposeful and passionate story of a current employee looking to make a real, green difference in the world of sustainable travel.
The task
With the Swedish copy already intact, a more creative interpretation was needed rather than a direct translation.
Value added
Capture the feeling of the images and find a sufficient replacement for the Swedish copy "04:46 hos småbarnsföräldrar" (directly translated: 04:46 at the small kids' parents house."
The task
Create a landing page with informative copy for adidas Headphones' most inovative product yet: solar-powered headphones.
Value added
A fine balance between conceptual and product USP messaging including the tagline "Powered by light to power your performance." (Proud of that one).
The task
Promote Ericsson's work with Digital Twin connectivity and the internet of senses in an educational article that educates and inspires.
Value added
Blending the origins of simulation theory, philosophy and pop culture with supporting knowledge from Ericsson experts and use cases.
The task
Client (Fossil Free Data): "We need a catchy ad to send audiences of the exhibition to our stand".
Added value
Talk Write: 👇
The task
Create new website copy that promotes Swecon's empowering culture, expertise and professional development to attract potential candidates.
Value added
Shifted the brand voice tonality to emphasize the passion and highlight the innovation behind this construction machinery innovator. Also spotlighted the co-workers perspectives.
Brand collabs: Marshall, Volvo, adidas, Hyper Island, Urbanears, Ericsson, Klarna, Visit Sweden, Scandic Hotels, SNASK, Klarna, Walmart, Auctionet, Nordea, Swecon, Nudge Labs, Tree Hotel, Payer, Essity, Tink, Holmen Paper, Selecta.
Agency collabs: Forsman & Bodenfors, MC Saatchi, Prime Weber Shandwick SNASK, Drum SWE, Comprend, AFFAIRS, Åkestam
